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General Palace Discussion General Palace talk - please keep transfer talk in the transfer forum.

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  #81  
Old 02-06-2010, 09:10 PM
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Quote:
Originally Posted by Dorking .Eagle
Sell merchandise (particularly shirts and scarves) in lots of shops, not just the Selhurst Club shop - there should be a shop in every town for 30 miles radius where you can buy a Palace shirt
Bump for CPFC2010. Especially this ^^

Please DONT open a club shop in Croydon though, it will be a waste of money.
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  #82  
Old 02-06-2010, 09:46 PM
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We have many fans who cannot make midweek game due to distance traveling etc.
I noticed on the sheff wed site that they also sell weekend season tickets. Im sure for those that can't make midweek game it would be a good option.
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  #83  
Old 03-06-2010, 12:00 AM
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Quote:
Originally Posted by CP Satellite
Coming back from Watford by train was an interesting experience when trying to pinpoint where Palace's support travels to matches from.

I live in Thornton Heath, a few hundred yards from the Pond - Selhurst Park is in comfortable walking distance - but what always strikes me is that most of our support comes from much further out - spread around the Home Counties and some from even further afield.

Looking at the way Charlton have targeted bringing in support from roughly the same area that many of Palace's exiled fans come from too - this has to be an achievable aim to help fill the ground - in fact, with a bit of planning more would go to away games too - I think this is an area that has long been neglected - SJ seemed to ignore this type of help for travelling support - bar a couple of matches that were 'Free Travel'. When Noades was in charge - he was happy to sit back and let Chris, Guildo, Robbie etc at the Palace Away Travel (purely voluntarily run) do all the organising for Trains and coaches - and cashed in when a big Cup Tie or important League match cropped up.

I would love to see what the actual percentage of fans that live within a mile or two of the ground is - I have the strong feeling that it is less than 30% of Palace's actual 'matchday' support.

Perhaps the new owners ought to look at re-introducing Palace to the local community aswell - it's not hard to see that there is a tiny fraction of the local diverse nationalities in attendance at SP - it may be a cultural barrier for many - but culture is something that evolves over time - Palace should be leading the way in bringing down this barrier, it would strengthen Palace's support in a way few clubs could ever dream of matching.
interesting thought. Selhurst park is within easy range of 3 home counties. Beckenham and Bromley lead to Kent. Sutton , Wallington and Carshalton are Surrey. You need to go no further than Crawley to be in sussex. 3 large and well-populated counties. Then there is the rest of South London to consider, Away from Selhurst , in how many places in these areas can Palace merchandise be bought. Erm... I accept it that the plastic fantastics gear will sell more readily but I cannot believe we haven't been selling ourselves short not to at least have a presence.

For me it is not the away support where lies the problem. That has held up pretty well.The Charlton bussed people in from far off Kentish towns for home games. Palace too has to spread its wings. Sorry for the cliche.
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  #84  
Old 03-06-2010, 12:25 AM
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Quote:
Originally Posted by Billy Rhino
2. Introduce Food & Drink vouchers. The idea being you buy them before the game or whenever, then use them at half-time. It would speed up the process no end at a critical money-making period for the club. Simple logic.
Doesn't hurt to learn some stuff from the Yanks ....

Local Marketing : Schools - Push the club heavily in all the local schools. Separate a section of the stands and give away a few hundred father/son ticket pairs every week. Let the teachers give them out as rewards. You'll never sell those seats anyway. Besides creating new palace fans, the food they buy will justify their admittance.

Once there, give away last year's jerseys or merchandise you haven't been able to sell. Give away 'Palace Pencils', T-Shirts, anything with the team branding on it.

Food - Rather than introduce vouchers, sell the food in the stands like they do here in the states. Beers, sodas, hot dogs and snacks, are all sold by vendors walking the aisles. Only the more complex food gets served inside.



Presentation - On game days, line the lamp posts on the road from the train station to the stadium with some Palace banners. Besides helping people find the place, it will make the are a bit more festive looking.

Ethnic Nights - Big here in the New York. If you want to attract a certain local ethnic demographic, select certain games that you know will not sell out and declare them as 'Indian Day' or 'Greek Day' or whatever. Have a local band play after the game, serve ethnic food etc. I can't tell you how many people show up just for the Ethic nights. See below:

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Local Marketing : Scarves - When the Seattle Sounders, a brand new MLS team, wanted to market itself and create some buzz to generate ticket sales for what was basically a brand new enterprise. they basically gave scarves away. What was clever was how they did it. They started a 'Scarf Seattle' campaign.

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As an aside, the Sounders have been selling games out since day 1 and everyone in the city wears the scarves. Its an act of local pride as well as free marketing for the club. Why not 'Scarf Croydon'?

As for other MLS marketing gimmicks, theres always the Kansas City Party Bus.

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Silly Promotions
- Minor League Baseball teams in the US are akin to the lower leagues in the UK in that they need to be creative to get fans in the seats. Every year, these teams try to out do each other with the craziness of their promotions. 'Nugent Nite' or ala Tomatina day in Spain, a 'Milwall / Palace food fight' night anyone?

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Last edited by brooklynlou; 03-06-2010 at 01:37 AM.
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  #85  
Old 03-06-2010, 01:26 AM
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sell online downloadable videos of entire game for those who live abroad.
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  #86  
Old 03-06-2010, 01:31 AM
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Quote:
Originally Posted by brooklynlou
RE: Food - Rather than introduce vouchers, sell the food in the stands like they do here in the states. Beers, sodas, hot dogs and snacks, are all sold by vendors walking the aisles. Only the more complex food gets served inside.

Noooo! That is one thing I ABSOLUTELY hate about watching sports in this country.
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  #87  
Old 03-06-2010, 02:15 AM
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Quote:
Originally Posted by SE25Eagle
To be honest though people move away for a better standard of life, Thorton Heath, S Norwood, and most of Croydon used to be big communities, and lets be honest all those places are more like Ghetto's now full of immagrants (and before people start thats not a racist comment, im just stating facts) and none of them have no attachment to CPFC, they all support one of the 'Big 4'
Utter moron
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  #88  
Old 03-06-2010, 02:18 AM
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Quote:
Originally Posted by fmhall
100% right !

They support the Big 4 and the Benefits agency supports them
Oh look, there's another idiot to keep it company.
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  #89  
Old 03-06-2010, 02:56 AM
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Quote:
Originally Posted by brooklynlou
Doesn't hurt to learn some stuff from the Yanks ....

Local Marketing : Schools - Push the club heavily in all the local schools. Separate a section of the stands and give away a few hundred father/son ticket pairs every week. Let the teachers give them out as rewards. You'll never sell those seats anyway. Besides creating new palace fans, the food they buy will justify their admittance.

Once there, give away last year's jerseys or merchandise you haven't been able to sell. Give away 'Palace Pencils', T-Shirts, anything with the team branding on it.

Food - Rather than introduce vouchers, sell the food in the stands like they do here in the states. Beers, sodas, hot dogs and snacks, are all sold by vendors walking the aisles. Only the more complex food gets served inside.



Presentation - On game days, line the lamp posts on the road from the train station to the stadium with some Palace banners. Besides helping people find the place, it will make the are a bit more festive looking.

Ethnic Nights - Big here in the New York. If you want to attract a certain local ethnic demographic, select certain games that you know will not sell out and declare them as 'Indian Day' or 'Greek Day' or whatever. Have a local band play after the game, serve ethnic food etc. I can't tell you how many people show up just for the Ethic nights. See below:

To view the link you have to Register or Login
To view the link you have to Register or Login

Local Marketing : Scarves - When the Seattle Sounders, a brand new MLS team, wanted to market itself and create some buzz to generate ticket sales for what was basically a brand new enterprise. they basically gave scarves away. What was clever was how they did it. They started a 'Scarf Seattle' campaign.

To view the link you have to Register or Login
To view the link you have to Register or Login
To view the link you have to Register or Login

As an aside, the Sounders have been selling games out since day 1 and everyone in the city wears the scarves. Its an act of local pride as well as free marketing for the club. Why not 'Scarf Croydon'?

As for other MLS marketing gimmicks, theres always the Kansas City Party Bus.

To view the link you have to Register or Login


Silly Promotions
- Minor League Baseball teams in the US are akin to the lower leagues in the UK in that they need to be creative to get fans in the seats. Every year, these teams try to out do each other with the craziness of their promotions. 'Nugent Nite' or ala Tomatina day in Spain, a 'Milwall / Palace food fight' night anyone?

To view the link you have to Register or Login
To view the link you have to Register or Login
To view the link you have to Register or Login
To view the link you have to Register or Login

I enjoyed reading through all that!

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  #90  
Old 03-06-2010, 03:19 AM
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Digging up the earlier thread started by Tony would be a good start as there were a lot of suggestions on it.

The first thing I'd like to see would be statements about very specific aims for the club. These could include things as 'to have one third of spectators from within a 5 km radius of the ground', 'to have 25% of the first team squad from the academy by 2012 and 40% by 2015' and 'to ensure hoofball is the method of last resort and not plans A through to F'.

There's lots of different ways to achieve those things but by having them as stated targets then all actions taken by the club can be seen to have a definite purpose towards reaching them.
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  #91  
Old 03-06-2010, 05:50 AM
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Quote:
Originally Posted by RDSdaEAGLE
Noooo! That is one thing I ABSOLUTELY hate about watching sports in this country.
Nooooo ! You're wrong.

Cold beer cans brought to you while you watch the game.

Oh it's Britain that won't happen.

As you were.
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  #92  
Old 03-06-2010, 06:01 AM
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Recently the local club where I work gave away free tickets to all the students at the school where I work. Although a lot of kids won't take up on it it'll bring a few and doesn't cost the club a penny!
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  #93  
Old 03-06-2010, 06:19 AM
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Fans night once a month - players/staff invited most months, but once or twice a year it could be the manager or the chairman

"Got a question for the club" section on the BBS or HOL - Br*ghton do it on North Stand Chat, and about 90% of respectful questions get a simple answer. Great communication tool, and fans soon get the idea that stupid or rude questions don't get answered, and so treat the facility with respect.

'Pocket money' sction in the club shop, where kids can afford a few bits, even if it is just cheap branded stationary, photos etc
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Old 03-06-2010, 06:26 AM
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direct debit

I would be happy if they set up a direct debit kind of thing were fans can donate a monthly amount say £5 or £10 with maybe a few end or season prizes,not huge things but the odd season ticket a day training with the players ,signed shirts,that sort of thing that will cost the club next to nothing.
Most people would not miss £5 amonth if were to help the club in some way.
£5 x 10,000 per month £50,000
£600,000 per year as a gift
mind you i might have to cancel our £15 per month direct debit for the blind(the wifes idea)
I know there was the golden eagle thing but there was alot of people doing that hoping to win holidays etc,this would be more a donation idea rather than a certain percent going towards prizes.
I know when i was younger a day training with the palace team would have been my idea of heaven
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Old 03-06-2010, 06:32 AM
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£1M to palace radio??? We can dream.
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  #96  
Old 03-06-2010, 06:54 AM
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When I used to attend regularly between 1965 to 1970, gates were around 20,000 minimum and could achieve in excess of 50,000 for some games when against Chelsea, and the like. I lived within two miles of the ground and was earning around £1000 per annum. Now I can't remember the price of a ticket then (can anyone else?), but I do remember that it was very affordable.

In those days there was no marketing gimmicks, just a general local passion for the team and a hardcore of support that ensured minimum home gates of 14,000 absolutely guaranteed, no matter how badly things were going.

So what is the difference now? Gate prices must definitely be a factor, and perhaps, as someone has said above, a change in the make up of the populace of our traditional catchment area. Newcomers to the area would not share the same passion for Palace as the older indigenous population. I know this, as I now live close to Exeter, have been here for over twenty five years, and have still only been to one Exeter home game, and yes, it was a pre-season friendly against Palace.

I agree with those who say that professional market research should be carried out to find out why more local people don't attend home matches. If it is because a high percentage don't share our passion for Palace, then there will be little hope of motivating them to attend in the short term. In the long term, their offspring may gain passion if the parents and the schools can motivate them, but they in turn have to be interested first.

A community campaign by the club should, and would not cost too much and help in the longer term. Lower price gates must help, but above all, we need attractive football and passion on the pitch, even if we cannot achieve promotion. Too much focus on promotion at the expense of entertainment on the pitch, can only drive away the fans.

A steady hand on the tiller, and astute player procurement, as Coppell used to provide, is what we need and must have, not headline over-priced panic buys. We now have the opportunity to build a new and competent team, develop successful playing strategies that will eventually lead to the success that we all crave. This however, will have to be a long term goal, and as fans, we should not expect success within one season.
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Old 03-06-2010, 06:55 AM
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Engage culturally with the local area. For example Dubstep, now a worldwide cultural phenomenon, has its roots in Croydon. I'm not saying we ditch the Dave Clark 5 for Skream, but CPFC needs to get on the wavelength of the local community...
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  #98  
Old 03-06-2010, 07:09 AM
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Hedgie Hedgie is offline
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Originally Posted by Men At Work
The first thing I'd like to see would be statements about very specific aims for the club. These could include things as 'to have one third of spectators from within a 5 km radius of the ground', 'to have 25% of the first team squad from the academy by 2012 and 40% by 2015' and 'to ensure hoofball is the method of last resort and not plans A through to F'.

There's lots of different ways to achieve those things but by having them as stated targets then all actions taken by the club can be seen to have a definite purpose towards reaching them.
Absolutely essential. But none of them should mention either "Premier League within X years" or "Europe within X Years". Forward progression each season should be the aim.

Also, the matchday experience within the ground has to be better. At half time when the ground is full you cannot move inside the stand and the food and drink outlets are swamped. There is a lower concourse to the Holmesdale which is unused and the club must find a way of getting it open and contributing to the income, both during games and during the rest of the week.
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  #99  
Old 03-06-2010, 07:12 AM
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Maidstoned Eagle Maidstoned Eagle is offline
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Quote:
Originally Posted by brooklynlou
Doesn't hurt to learn some stuff from the Yanks ....

Local Marketing : Schools - Push the club heavily in all the local schools. Separate a section of the stands and give away a few hundred father/son ticket pairs every week. Let the teachers give them out as rewards. You'll never sell those seats anyway. Besides creating new palace fans, the food they buy will justify their admittance.

Once there, give away last year's jerseys or merchandise you haven't been able to sell. Give away 'Palace Pencils', T-Shirts, anything with the team branding on it.

Food - Rather than introduce vouchers, sell the food in the stands like they do here in the states. Beers, sodas, hot dogs and snacks, are all sold by vendors walking the aisles. Only the more complex food gets served inside.



Presentation - On game days, line the lamp posts on the road from the train station to the stadium with some Palace banners. Besides helping people find the place, it will make the are a bit more festive looking.

Ethnic Nights - Big here in the New York. If you want to attract a certain local ethnic demographic, select certain games that you know will not sell out and declare them as 'Indian Day' or 'Greek Day' or whatever. Have a local band play after the game, serve ethnic food etc. I can't tell you how many people show up just for the Ethic nights. See below:

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Local Marketing : Scarves - When the Seattle Sounders, a brand new MLS team, wanted to market itself and create some buzz to generate ticket sales for what was basically a brand new enterprise. they basically gave scarves away. What was clever was how they did it. They started a 'Scarf Seattle' campaign.

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As an aside, the Sounders have been selling games out since day 1 and everyone in the city wears the scarves. Its an act of local pride as well as free marketing for the club. Why not 'Scarf Croydon'?

As for other MLS marketing gimmicks, theres always the Kansas City Party Bus.

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Silly Promotions
- Minor League Baseball teams in the US are akin to the lower leagues in the UK in that they need to be creative to get fans in the seats. Every year, these teams try to out do each other with the craziness of their promotions. 'Nugent Nite' or ala Tomatina day in Spain, a 'Milwall / Palace food fight' night anyone?

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The yanks really do know how to reward their sports audiences.
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  #100  
Old 03-06-2010, 07:27 AM
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I don't think the ground would fill right now, even if the tickets were to be given away for free.

The encouraging thing about these new owners is that they appear to have marketing brains and the key, as I am sure they know, is to think of inventive ways to get fans through the turnstiles at any price.

Here's some amateur ideas from me

1. Free England tickets with every season ticket sold

2. On family days, get together with a local business, who would sponsor some free giveaways to kids: hats, T-shirts, mini footballs etc. This is a big winner in the States. Not scarves or replica shirts, though, as these are revenue raisers.

3. Widen the beer sales at half time: have pretty girls wandering around in the concourses serving the stuff from those things on their backs; that would be a winner.

4. Somehow (and CPFC 2010 will know this better than me) create some excitement locally: make Palace a place to be seen.

I wish them well: it's potentially very exciting.
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