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  #1  
Old 22-02-2006, 01:59 PM
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Music used for TV ads
I've begun to notice a new pattern that is emerging in the dark and cheap world of marketing. The writers of the music, are using songs - making slight alterations, like a minor key change, or one different note - and passing it off as original work...

The most recent one I noticed was a Sonic Youth track, if memory serves it was 'Youth Against Fascism' ... Anyone who knows the song, would have heard it as part of the ad, and instantly known what was going on...

I sternly disagree with this. It effectively means you can take any song, alter it slightly and then sell it to advertising companies as a jingle or whatever.

Anyone else noticed this disturbing trend?
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Old 22-02-2006, 02:04 PM
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Mobys 'Go' is a classic case of this, the loony enviromental sandal eater wouldn't let them use the music for a car ad, so they just changed it slightly. He tried to release a spoiler version with catalouge number NO CAR CD 1.

However, after his album PLAY failed to sell, he licenesed every track for commercial use and made a mint form it.

So he's no longer eating sandals.
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Old 22-02-2006, 02:07 PM
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hehehe.

This overt use of music by bands who would outright REFUSE to have their music used as a marketing tool is what riles me.
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Old 22-02-2006, 02:10 PM
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As an evil propogator of marketing I can confirm this trend. This is not down to nasty people doing remakes willy-nilly and then flogging them on, it is rather down to tight clients.

Agencies come up with bold and impressive concepts for the TV. Client loves them, then says they can't afford the bill. First for the chop is the extortionate usage rights to use song tracks in the ads. So common practice is to recreate the tune in question.

If I re-recorded a version of statiway to heaven on my Casio Bontempi keyboard, I wouldn't owe anything to Led Zepplin. Simple. Sounds cheap though.

The real talent uses songs from up and coming artists, or those who would benefit from the exposure.

The Surfer Guinness ad is a great example. We used Phat Planet from Leftfield. Class track. Class ad. It goes huge. Leftfield's profile goes huge. When the ad was re-run (well, re-shot in fact, for the Guinness Extra Cold 10 second slots), the usage costs for the tune had become astronomical because of the success of the original ad.
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Old 22-02-2006, 02:12 PM
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If the bands are for it, then I have nothing to complain about - my gripe would then be with them, for selling their souls. But I get the impression a lot of this is done without them knowing about it.
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Old 22-02-2006, 02:32 PM
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If memory serves me correctly... wasn't the "Shake'n'vac" song a slightly modified version of one of Phil Collins's efforts at tunesmithing?
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Old 22-02-2006, 02:33 PM
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Surely it depends how close the new version is to the original? If it's too close (an obvious copy), you might be sued by the original artist.
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Old 22-02-2006, 02:34 PM
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As far I can see, songs that are used for adverts, do exceptionally well sales wise in the ad's immediate aftermath.

I cannot really see what anybody's problem is with that.
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Old 22-02-2006, 02:38 PM
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Quote:
Originally posted by Louis
Surely it depends how close the new version is to the original? If it's too close (an obvious copy), you might be sued by the original artist.


We are talking minor minor changes which mean the tune itself is still very recognisable to anyone who knows it. My concern is that they are using fairly obscure songs, non-mainstream ...in an attempt to get away with it.
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Old 22-02-2006, 02:39 PM
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Quote:
Originally posted by selhurstparkflyer
As far I can see, songs that are used for adverts, do exceptionally well sales wise in the ad's immediate aftermath.

I cannot really see what anybody's problem is with that.


So you have no problem with people using the music of bands, slightly altering it so that they do not get sued - despite it clearly being that song?
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Old 22-02-2006, 02:40 PM
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Quote:
Originally posted by TonysMumsabitch
So you have no problem with people using the music of bands, slightly altering it so that they do not get sued - despite it clearly being that song?


Not really, no. Like I say, the band will tend to do well out of it via higher sales (unless the song is sh1t, in which case it won't used).

Its a free advert, effectively.
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Old 22-02-2006, 02:43 PM
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Not if you don't know what song it is.

I like it when adverts say what song it is that's playing.
Though not many do that.
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Old 22-02-2006, 02:44 PM
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There was an advert recently which featured a rip-off of The Orb's Little Fluffy Clouds. It was so similar it could have been the same song covered or remixed, I don't know how they got away with it.

Can't even remember what the product being advertised was, I guess that shows how effective the advert was...
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Old 22-02-2006, 02:45 PM
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Quote:
Originally posted by selhurstparkflyer
Not really, no. Like I say, the band will tend to do well out of it via higher sales (unless the song is sh1t, in which case it won't used).

Its a free advert, effectively.


Did it ever occur to you that a lot of artists like to make their own decisions over what their work is used for?
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Old 22-02-2006, 02:46 PM
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Quote:
Originally posted by PalaceMonkey
Not if you don't know what song it is.

I like it when adverts say what song it is that's playing.
Though not many do that.


Yeah, it's crediting the artist that way, which is fair enough. Also it is conceivable that there has been some dialogue between the company, and the artist or record company.
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Old 22-02-2006, 02:47 PM
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I'm still waiting for a BBS guru on the subject to tell me the name of the piece of music used for the trailers of the last David Attenborough series (about insects, I think)
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Old 22-02-2006, 02:59 PM
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Someone (Flora?) is using a copy that Baz Lurhman track at the mo as well which is v annoying.
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Old 22-02-2006, 03:02 PM
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Quote:
Originally posted by TonysMumsabitch
If the bands are for it, then I have nothing to complain about - my gripe would then be with them, for selling their souls. But I get the impression a lot of this is done without them knowing about it.

You could always tell them
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Old 22-02-2006, 03:09 PM
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Quote:
Originally posted by TonysMumsabitch
We are talking minor minor changes which mean the tune itself is still very recognisable to anyone who knows it. My concern is that they are using fairly obscure songs, non-mainstream ...in an attempt to get away with it.


re-recording a song means you still have to pay the song writer but not the artist, I'm sure they are paying something for use of the song.
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Old 22-02-2006, 03:11 PM
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Quote:
Originally posted by Trigger Happy
re-recording a song means you still have to pay the song writer but not the artist, I'm sure they are paying something for use of the song.


This is the case. End of.
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