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  #1  
Old 25-03-2009, 11:01 PM
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Wigan to rename JJB stadium
Quote:
THE DW STADIUM
Posted on: Wed 25 Mar 2009
Club confirms stadium to adopt a new name in the summer.

Wigan Athletic are delighted to announce that after ten years as the JJB Stadium, their home will have a new name from August 1 2009 of this year, the DW STADIUM.

Latics Chairman Dave Whelan has just launched his latest commercial venture, DW Sports Fitness.Com, following the purchase of the nationwide chain of Fitness Clubs from his former company.

Mr Whelan explained: "The contract for the naming rights for the stadium was for a duration of ten years, and incredible as it sounds, that date comes around in August.

"The JJB Stadium has made the town of Wigan known all over the world. Football is such a global sport these days that the Premier League is watched by an audience of billions weekly.

"It makes me very proud to know that our little corner of Wigan has got such a global profile.

"We have had some famous days here at the stadium if you think of all the great games that have been hosted since 1999.

"Now we can look forward to a whole new era as the DW Stadium!"

Article continues
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DW Sportsfitness Marketing Director Winston Higham said: "In this ever changing retail landscape DW Sportsfitness are an authentic sporting goods retailer offering a broad assortment of brand name sporting goods, equipment, footwear and apparel.

"This product offering operating alongside state of the art Fitness Clubs with innovative cutting edge equipment offering an exciting and unique customer experience focused on value, customer loyalty and service."

Least catchy name ever? Doesn't exactly roll off the tongue like.
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  #2  
Old 25-03-2009, 11:10 PM
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Biggest non-story ever too.
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Old 25-03-2009, 11:17 PM
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Old 25-03-2009, 11:20 PM
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They should name it the BW Stadium after Ben
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Old 25-03-2009, 11:20 PM
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Originally Posted by CPFC Guy

Exactly what I thought of.

They should have named it after their renowned atmosphere, like 'Lunar Park' or something.
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Old 26-03-2009, 02:14 AM
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Oh Gawd. Are we going to have this every time a club gets a new owner or sponsor? Home ground's names used to last for years and became embedded in history, now the the media and advertising mob have even got their grubby fingers into that.

I can't see the new owner-to-be of Reading leaving the stadium as The Madjeski (sp?) can you?
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Old 26-03-2009, 10:23 PM
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Very sad. As an outsider one of the things that added to the allure of things football in UK was the evocative names of the stadia. In Melbourne we have a substantial stadium less than 10 years old that is already onto its third name - Colonial Stadium (financial services), Telstra Dome (telecommunications) and now Etihad Stadium (airline).

"DW" must have been years in the planning and no doubt chosen from thousands of possibilities.
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Old 26-03-2009, 11:22 PM
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Quote:
Originally Posted by philaire
In Melbourne we have a substantial stadium less than 10 years old that is already onto its third name - Colonial Stadium (financial services), Telstra Dome (telecommunications) and now Etihad Stadium (airline).

Phil, you could have just joined me and the ABC and avoided this problem by calling it by its real name for the entire period - Docklands Stadium.
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Old 26-03-2009, 11:33 PM
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Dave Whelan - sold JJB sports - hence no more JJB Stadium - he has however bought back his fitness gyms, DW gyms - hence DW Stadium.

Oh and this is the man that said the chairman of Newcastle (a more successful sports shop owner than Dave Whelan) has ripped the 'class' out of newcastle becuase he wore a replica top!!!!!!!!

A petty, vindicative man.
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Old 26-03-2009, 11:38 PM
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In the last ten years Bradford City's ground has been called Intersonic Stadium, Pulse Stadium, Bradford and Bingley Stadium, and is currently Coral Windows Stadium - since changing it from Valley Parade.
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Old 26-03-2009, 11:42 PM
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JJB are in a lot of trouble anyway the store at valley park has gone
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Old 27-03-2009, 12:05 AM
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I bloody despise Dave Whelan.

Whining egotistical w*nker who spouts absolute garbage*

*Bit like SJ. Maybe.
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Old 27-03-2009, 12:29 AM
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Quote:
Originally Posted by Jarvis cpfc
Least catchy name ever? Doesn't exactly roll off the tongue like.

Dave Whelan, ego much?
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  #14  
Old 27-03-2009, 01:15 AM
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Quote:
Originally Posted by adrenalin john
Dave Whelan - sold JJB sports - hence no more JJB Stadium - he has however bought back his fitness gyms, DW gyms - hence DW Stadium.

Oh and this is the man that said the chairman of Newcastle (a more successful sports shop owner than Dave Whelan) has ripped the 'class' out of newcastle becuase he wore a replica top!!!!!!!!

A petty, vindicative man.

Whelan is still smarting from when Mike Ashley grassed his company into the Trading Standards for price fixing England shirts.

He's been laying into him ever since.

Not a fan of either to be honest.
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